A Message from Our Founder

A creature, in the name of love, stays by the side of the dearest as a larva in the winter while hiding a painstaking transformation, and blooms as a beautiful flower in the summer while arduously penetrating through the skin only to be embraced by the dearest. Do you know such a creature called Cordyceps sinensis

- Extracted from DongChungHaCho’s Love by Wonjae LEE, Founder of Yeonje

Was it the year 2001? The day I started doing research on Cordyceps sinensis after a life-changing instance inspired me… All by myself, walking the uncharted and unexplored, I started loving Cordyceps sinensis just like that. For the next two decades, facing difficult hurdles one after another, I kept going on because I could feel the ray of hope and strong conviction boiling deep inside me. It was my assurance about the efficacy of Cordyceps sinensis and my confidence in (now patented) future business plans.

Everything feels quite different now as we launch Yeonje Cordyceps sinensis products that have been approved by government authorities from a few countries including China, the origin country of Cordyceps sinensis, for containing the higher amount of active ingredients than any Cordyceps-contained products in the industry.

Now, am I ready to embrace the world while keeping my dignity without losing balance? Will I be brave enough to overcome a great storm that might come? I am aware that the road ahead would not be so smooth-sailing. However, as I realized that there was always a bounce even at the cliff of life, I would like to live the rest of my life devoting myself to lightening tomorrow while endlessly cultivating the future with rejoice about life.

I think a business leader could be enlightened if s/he earns the heart of his/her customers, caring about the people around him/her with sincerity. I always keep the image of such a leader in my mind, preparing to take off to the infinite possibility ahead of us.

My heart is racing with thrill as our future is approaching. Together, with Yeonje, let us live today healthily and light tomorrow. On a night in the late winter in my beloved mother-land, Korea, remembering my honorable ancestors who conquered the world…

Lee, Wonjae

Founder, CEO & President